the fastest way to great
looking hair— wherever
whenever.

where it all started

FOR OVER 35 YEARS WE’VE BEEN USING OUR EXPERTISE TO HELP WOMEN ACHIEVE
FABULOUS HAIR IN AN INSTANT.

YOUR HAIR SHOULDN’T GET IN THE WAY OF A GOOD TIME. “That’s why we’ve created a range of products for use between washes when you need fabulous hair… fast! Whatever your hairstyle, type or colour, we have the product for you.”

Instantly transforming hair since the 1970’s, Batiste quickly grew to be the world’s leading Dry Shampoo brand with best in class and award-winning formulations. Today, Batiste has evolved well beyond Dry Shampoo and is trusted as the beauty insider’s secret weapon for all on-the-go hair care needs. Rooted in London fashion styling, we stand out from the crowd with our quirky attitude and on-trend designs. Loved and trusted by consumers and haircare professionals, we place them at the heart of everything we do.

heritage

Batiste has always been the stylists’ trusted secret weapon and the catwalk’s hero. Whether it’s bringing iconic styles to life in the salon, transforming looks for the catwalk or making women walk taller on the city streets, Batiste has been taming, cleansing, invigorating and enlivening tresses since the 1970’s. Batiste launched in the 1970’s as a branded answer to using talcum powder to cleanse hair and prolong time between washes. In the 1980’s, Batiste was discovered by the wider fashion industry and by the 1990’s, it was a kit bag must-have amongst successful session stylists on the British catwalks.

VISION & PHILOSOPHY

To own all of the moments when women need to instantly liven up their hair, but don’t have the time (or the desire) for a full wash/styling session. We believe that everyone can have a great hair day, every day.

REASONS TO BELIEVE

Overwhelming consumer preference. (96% would recommend to a friend) Instantly refreshes hair between washes by removing excess sebum and adding body and texture, all without water. Hair smells good and looks (almost) just washed and blow dried. Sally Brooks, three-time London Hairdresser of the Year, describes Batiste as an essential product for hair stylists.

OVER THE YEARS

Global awards